Are you gaining visibility with new customers with Twitter?
Do you have the new profile layout "Covered"?
Whether you are a daily Tweeter or Dabbler, you pretty much understand a few things. Twitter consists of status updates and conversations; all equaling 140 characters or less. What you may or may not know; all of those words are searchable on Twitter.
When Twitter first came out, a lot of users utilized #Hashtags in every single post to bring searchable relevance. Now, you can still use #Hashtags, but in a more strategic way. Have you ever searched for anything on Twitter? If you haven't, try it out. You may be surprised at how many conversations are being had about the very topic you are searching for ..... that very topic could be you, or your competitors.
Now, more so than ever, business marketing programs should include Twitter. Picture sharing, video, links and conversations are happening daily that your clients are a part of; and you should be a part of as well.