Social Media for the Business Professional

SOCIAL MEDIA IS CHANGING THE WAY
PEOPLE DO BUSINESS

Your customers are searching for you.
Are you out there?

 "Social Media for the Business Professional"
ISBN: 978-0-557-53056-4

Facebook Fan Page:  

Our Book:

• Always take time to think through your marketing and goals
• Discover what social media sites your customers have presence
• Never bash a competitor, vendor, partner or individual
• Stay consistent with your profile language, images, colors and logos
• Utilize tools to help you manage these sites 
• Develop a daily schedule to manage these tools, and fulfill your marketing and prospecting goals
• Be aware of who is presenting information about your company online
• Establish and utilize keywords to maximize functionality and visibility on all sites

CHAPTERS & TOPICS:


SUMMARY OF SOCIAL MEDIA

• WHAT IS SOCIAL NETWORKING?
• THINGS TO CONSIDER IN TODAY’S MARKET
• WHAT IS BRANDING?

• WHAT DOES SOCIAL NETWORKING LOOK LIKE ?
• WHY SHOULD YOU CONNECT?
• WHERE DO YOU CONNECT?

• HOW DO I SECURE MY USERNAME ON MULTIPLE SITES?
• WHAT DO YOU DO AFTER YOU CONNECT?
• HOW DO YOU MEET OTHERS?
• WHAT IS THE BEST ETIQUETTE FOR ONLINE COMMUNICATIONS?

TOOLS AND BUILDING PROFILE CONNECTIONS

• HOW DO I MANAGE SEARCHES AND MULTIPLE SOCIAL NETWORKING PLATFORMS?
• HOW DO I FIND CUSTOMERS?
• HOW DO YOU ADVERTISE TO YOUR CONNECTIONS?
• HOW DO I GET RECOMMENDATIONS?

DEFINING YOUR SCOPE AND BUSINESS PLAN

• IMPORTANT TIPS ABOUT YOUR LISTINGS
• HOW DO I KNOW THIS IS RIGHT FOR ME?
• HOW CAN YOU TRACK OF BUSINESS DERIVED FROM SOCIAL NETWORKING?
• HOW CAN YOU PLAN SOCIAL MEDIA POLICIES FOR YOUR COMPANY?
• MILESTONES 

KEY POINTS TO REMEMBER

• Tips