Social Media for the Business Professional

 "Social Media for the Business Professional"
ISBN: 978-0-557-53056-4

Facebook Fan Page:  

    Guide to help companies sift through the grey
and become successful in Social Media.

by: Hollie Clere

Only $29.95
Available online for print or
ebook for immediate download

 

 

 

Our Book:

A few brief Tips from the book:

• Always take time to think through your marketing and goals
• Discover what social media sites your customers have presence
• Never bash a competitor, vendor, partner or individual
• Stay consistent with your profile language, images, colors and logos
• Utilize tools to help you manage these sites 
• Develop a daily schedule to manage these tools, and fulfill your marketing and prospecting goals
• Be aware of who is presenting information about your company online
• Establish and utilize keywords to maximize functionality and visibility on all sites

 

 . . . You will need to read the book to get the rest of the information . . .

We are open to comments, so please let us know if you are interested in writing a recommendation for us to post on the website.

 

CHAPTERS & TOPICS:


SUMMARY OF SOCIAL MEDIA

• WHAT IS SOCIAL NETWORKING?
• THINGS TO CONSIDER IN TODAY’S MARKET
• WHAT IS BRANDING?

INS AND OUTS OF SOCIAL MEDIA

• WHAT DOES SOCIAL NETWORKING LOOK LIKE ?
• WHY SHOULD YOU CONNECT?
• WHERE DO YOU CONNECT?

CONNECTING THROUGH SOCIAL MEDIA

• HOW DO I SECURE MY USERNAME ON MULTIPLE SITES?
• WHAT DO YOU DO AFTER YOU CONNECT?
• HOW DO YOU MEET OTHERS?
• WHAT IS THE BEST ETIQUETTE FOR ONLINE COMMUNICATIONS?

TOOLS AND BUILDING PROFILE CONNECTIONS

• HOW DO I MANAGE SEARCHES AND MULTIPLE SOCIAL NETWORKING PLATFORMS?
• HOW DO I FIND CUSTOMERS?
• HOW DO YOU ADVERTISE TO YOUR CONNECTIONS?
• HOW DO I GET RECOMMENDATIONS?

DEFINING YOUR SCOPE AND BUSINESS PLAN

• IMPORTANT TIPS ABOUT YOUR LISTINGS
• HOW DO I KNOW THIS IS RIGHT FOR ME?
• HOW CAN YOU TRACK OF BUSINESS DERIVED FROM SOCIAL NETWORKING?
• HOW CAN YOU PLAN SOCIAL MEDIA POLICIES FOR YOUR COMPANY?
• MILESTONES 

LOOKING AT SOCIAL NETWORKING PLATFORMS AND TOOLS

• LINKED IN
• TWITTER
• BLOGGING
• FACEBOOK
• MYSPACE
• PARTNERPEDIA
• YOUTUBE
• XEESM
• GOOGLE ALERT
• SLIDESHARE

 

KEY POINTS TO REMEMBER

• Tips