One of the first questions people ask us is, which social sites are best for my company? The answer is simple, but yet not . . . “Where are your customers spending time online?” The hardest thing to figure out with online marketing can be where to find your customers. With the age of technology, smart phones, wifi, cloud computing and a variety of different ways people receive information, there could be a myriad of options to select from. Bottom line, having a business card and a website just isn’t enough for most business relationships or consumer clients.
We are in the age of information. Your customers are seeking and desiring information from you. Hand in hand with that, we are also in the age of information overload, so staying in front of your customers is key. A consistent reminder of your presence is important. For this reason, we have looked at many social profile options for our clients.
Depending on the type of business you have, some of the options may be better than others. We recommend LinkedIn, Facebook, Twitter and in a lot of cases, Google +, YouTube and Pinterest. There are even tools available to help you manage most of these profiles as well. Give us the opportunity to review your business goals, take a look at your existing marketing program and help you refine that brand into something that stands out, is an extension of your website and helps you connect in “social” relationships with your customers.